Did you know that 92% of consumers don’t intend to make a purchase the first time they visit your website? That means that most of your potential customers want to learn more about who you are and how you can help them before they even click to buy.
But, the reality is that without a solid SEO strategy, it will be harder for consumers ever to find your site for the first time, much less make a purchase.
Are you wondering if you should hire an SEO services team to help make your site more visible? We’re here to help you decide. Keep reading to learn more about the many benefits of hiring a local SEO expert.
1. Improve Your Website’s Performance
Do you feel like you have a beautiful, user-friendly website with very little to show for it? You’re not alone. Many business owners create a website because they know they need one without realizing that it needs constant care and attention.
Think of your website almost as a plant. If you plant a seed but never give it sun or water, will it grow? Of course not. The same is true for your website. Without proper attention, specifically in SEO best practices, it will never reach its full potential.
When you hire a team of search engine optimization experts like us, we’ll do the work behind the scenes to ensure your website is optimized and shown up in relevant search results. This means more people will find your website, leading to increased leads and, ultimately, sales.
2. Get an Outsider’s Perspective
Sometimes, business owners are too close to things to realize potential areas for improvement. Don’t worry, and it happens to the best of us!
By bringing in an outsider, like our team here at The Web Detective, you’ll get a fresh, new perspective on your website and how you can improve it to be more effective.
When you work with our team, we’ll look at your website from the customer’s perspective, helping you to see things in new ways and identifying what’s working well and where we see areas for improvement. Then, we’ll help develop a plan of action based on our findings so that we can make your website appeal more to your target audience.
3. Learn Effective Content Strategies
Did you know that brands with an active blog generate 67% more leads on average? Put, if you’re not blogging, then you’re missing out on opportunities to connect with potential customers.
However, this doesn’t mean you should start writing about anything and everything just for the sake of having a blog. Instead, it would be best if you were strategic about what you write, targeting specific keywords so that you show up in relevant search results.
By hiring SEO services, you’ll learn about different digital marketing trends and ensure that your content is relevant and authoritative to bring in more customers.
4. Save Time and Money
It might seem strange to think that you can save money by outsourcing your SEO services, but hear us out. If you’re trying to handle all SEO tasks in-house, whether by yourself or with the help of an untrained staff member, you’re not using your time effectively. And, after all, time is money.
If you hire a team of experts instead, you’ll free up more time in your day to focus on your areas of expertise, which will ultimately save you money at the end of the day.
Additionally, Massachusetts SEO companies like ours have access to tools and software to help us get the best possible results for your company.
If you were to try to replicate our services in-house, you’d have to account for the costs of those tools as part of your marketing budget, in addition to the time, it would take you to learn how to use them effectively.
5. Make Data-Based Decisions
When you’re not an SEO expert, you’ll find yourself doing a lot of trial and error work, the equivalent of throwing a bunch of things at the wall and seeing what sticks.
It’s much more effective to implement a mindful SEO strategy based on data and your goals. By working with an SEO company instead, you’ll have access to reports showing which methods are the most successful and what your customers are most interested in seeing on your website.
You can use this data to make more informed decisions going forward, impacting your whole marketing strategy. For example, if you’re a shoe company, you might realize that the keyword “tennis shoes” doesn’t perform as well as “sneakers.” As a result, you can use “sneakers” in more of your offline and digital marketing efforts to see if it drives your audience to make more purchases.
6. Stay Updated on the Latest SEO Trends
The SEO landscape changes quickly, with new trends popping up almost daily. It can feel impossible to keep up with the latest wave of best practices when you already have a full plate running the other aspects of your business.
When you hire a team like ours for your SEO services, you’ll have peace of mind knowing that we’re always up-to-date on the latest SEO trends. As a result, you won’t have to worry about your website receiving search penalties or falling behind your competitors.
It’s our job to stay on top of it all, so you don’t have to!
SEO Services Can Take Your Business to the Next Level
After reading through the list of benefits of hiring SEO services for your business, why wait any longer? The Web Detective team is here to help Massachusetts businesses just like yours. We’re well versed in local SEO best practices so that you can target customers right here in the Bay State with no extra effort on your part.
Ready to take your business to the next level? Contact us today to learn more about how we can make SEO tasks off your plate so you can focus on other aspects of your business.