Are you trying to grow your small business?
Digital marketing is more challenging than people on social media make it look. It’s difficult to reach your audience if you don’t know the basics, and you may struggle if you’re not a marketer.
If you’re working on your search engine optimization in Massachusetts or anywhere else, we have tips and tricks to help you find new customers and retain old ones.
Please keep reading for some of our favorite social media marketing, content marketing, and overall digital marketing tips.
1. Don’t Ignore Local Audiences
One of the biggest mistakes that any small business can make (especially those with brick-and-mortar locations) is ignoring local audiences.
People want to support small local businesses over significant corporations. They can’t help you if they can’t find you. So make sure that at least part of your marketing focuses on local SEO.
There are several ways to improve your local SEO. They include using locally targeted keywords and geomapping. For example, if you’re focusing on search engine optimization in Massachusetts, you may use Massachusetts-related keywords. Likewise, if you’re digital marketing in Massachusetts, you will use Massachusetts keywords.
You can also use these keywords on your social media platforms.
Network with other local businesses to help combine your audiences. This is a great way to solidify your spot in your community.
2. Build a Brand Identity
A brand identity is everything for a small business. But first, you want to make yourself memorable.
Consider popular brands and businesses. How do they distinguish themselves? For example, when you think of McDonald’s, do you think of a red and yellow M? Do the colors red and white bring Coca-Cola to mind?
This is because these brands have strong brand identities. They’ve incorporated color, catchphrases, and even mascots into their marketing to make themselves easily identifiable.
You may not ever be that big, but you can still use colors, phrases, and logos to your advantage when trying to market your business. People will remember you when you have a brand identity that spans all your platforms.
3. Be Attentive to Followers and Customers
Part of having a solid digital presence is maintaining a good reputation online. For digital marketing, this includes being responsive to the people who interact with your page.
It’s a good idea to have someone dedicated to this task. It’s a part of customer service.
When you respond quickly to customers online, you establish stronger bonds, create a better reputation for yourself, and encourage repeat customers.
4. Use Blogs to Your Advantage
Blogs aren’t what they used to be. While they were once personal writing pages on Livejournal and Tumblr, blogs are now for any business trying to get ahead.
Blogs use content marketing. This SEO-rich content educates the reader while attracting more traffic to your website. Have some professional writers create blogs for you for the best results.
5. Be Consistent
Consistency is critical when you’re working on a digital marketing campaign. Of course, you want to stay high on the search engine rankings and in the eyes of your customers, but you don’t want to bombard them.
Create a steady schedule for releasing new emails if you have an email marketing campaign. In addition, post to your social media pages often, and ensure that your posts have a consistent voice and aesthetic (to match that brand identity mentioned in section 2).
When climbing up the SEO ladder, it’s easy to get frustrated or give up. But if you keep at it, you’ll find yourself on the front page in no time.
6. Use Organic SEO
Have you been eyeing that top spot on Google? It’s usually taken up by a business that has paid to be there. While there’s value to being in the principal place, it’s best to do it organically.
Investing in some PPC (pay-per-click) ads can be helpful when you’re getting started, but organic SEO has more longevity, and people are more likely to trust your content if it shows up organically.
Organic SEO builds upon itself. As you write more blogs, improve your web pages, and generate more traffic, you rise higher and higher on the search engine and solidify your spot.
7. Hire Professional SEO Services
As a small business owner, finding time for everything is hard. But unfortunately, digital marketing is one of many jobs you must take care of.
While many businesses hire in-house marketing teams, this isn’t always an option for a new business and doesn’t generate enough revenue to justify that expense.
You could hire an intern, but it’s a lot of work for one person.
Investing in professional SEO services can take a lot off your plate, so you and your team can dedicate time to what matters. In addition, professionals know how to generate traffic and attract new leads, so you don’t have to.
Digital Marketing Is Trickier Than It Looks
With these digital marketing tips, you can improve your overall digital marketing strategy and get better results. While there’s still room for traditional marketing, digital marketing was king in 2021, so you must ensure you do it right.
Establish your social media pages, start getting your blog together, and ensure you target local audiences. Before you know it, you’ll have new leads from your online platforms.
Are you looking for help with your Massachusetts SEO? At The Web Detective, our SEO experts can help you bring your website to the top search engine rankings.
Contact us so we can start working together!