Are you struggling to attract people to your website? Maybe you’re finding it difficult to convert visitors into leads. Unfortunately, you’re not the only one.
Over 50% of marketers say generating high-quality leads is now their biggest challenge.
It’s not enough to start using digital marketing tactics anymore. Instead, keeping up-to-date with the latest digital marketing trends would be best. If you’re not following the directions, you’re falling behind!
Your customers will take notice and think your brand is old or outdated. Instead, use this guide to keep up-to-date!
You can boost brand awareness, attract new leads, and set yourself up for success with these marketing trends.
Grow your business with these top marketing trends today!
1. UX Design
While user experience (UX) design isn’t new, it’s increasingly important. With COVID-19 still a threat, consumers spend more time interacting with brands online. An old, outdated website could scare visitors away.
If they leave without clicking around, your clickthrough rate will drop. As a result, your dwell time will start to plummet as well. Meanwhile, losing visitors can cause your bounce rate to rise.
A higher bounce rate can hurt your ranking on search engines like Google. A lower scale will position you in front of fewer customers. Instead, you can use these digital marketing trends to boost your search ranking.
Reaching the top of a search engine results page (SERP) can position you in front of more customers than ever. You’ll rank higher than your competitors as well. Your brand’s credibility and online reputation could improve as a result.
Your website design and development can play a big part in your business’ success. For example, people form 75% of their judgment about your credibility based on website aesthetics. On the other hand, lousy mobile optimization bothers nearly 50% of customers.
Meanwhile, nearly 90% of customers won’t return to a website after a bad experience.
Keep up with the latest UX design trends to improve the user experience on your site. For example, make sure your:
- Pages load quickly
- Site is mobile-optimized
- Content is easy to read (use headings, shorter sentences and paragraphs, and clear fonts)
- Navigation is organized
- Photos are crisp and high-quality
You can use Google’s Mobile-Friendly Test and PageSpeed Insights to test your site.
2. Search Engine Optimization
Search engine optimization (SEO) is a cost-effective digital marketing strategy. You can improve your organic SEO ranking to reach more customers. SEO services can also help you:
- Generate brand awareness and recognition
- Appear before competitors on SERPs
- Establish your credibility as a thought leader in the industry
- Boost brand trust and loyalty
- Generate more website traffic
- Increase leads, conversions, and sales
- Improve your ROI
You can create a local SEO strategy to reach nearby customers. Don’t forget to update your Google My Business listing.
Google changes its search engine algorithm throughout the year. You can improve your ranking with a search engine optimization Massachusetts expert. Otherwise, make sure to keep up with the latest SEO trends.
SEO Trends
About 70% of experiences online start with a search engine like Google. SEO drives 1,000% more traffic than organic social media. Unfortunately, 0.78% of Google searchers don’t look beyond the first page.
Your search engine optimization Massachusetts agency can help. Using the latest SEO trends can boost your ranking.
First, your Massachusetts SEO team will gather an audience and research keywords. Then, Google’s algorithm allows it to better understand the user’s search intent. Understanding search intent can boost your ranking.
Then, you can optimize your website content to appear for a range of keywords.
Some of the latest SEO trends include:
- SERP position zero
- Voice search
- Video content
- EAT (expertise, authority, trustworthiness)
- Automation
Your Massachusetts SEO agency will help you generate a higher ranking, allowing you to reach more customers.
3. Live Streams
Your digital marketing Massachusetts team can also help you develop high-quality content. You can share this content on your website, social media accounts, and email. In addition, high-quality content can boost your SEO ranking.
For example, live streams are becoming more popular due to the pandemic. You can use live streams to connect with your target audience.
Consider hosting a live digital conference, trade show, or webinar. Use live videos to keep people engaged with your brand.
Then, optimize your videos for SEO. Your Massachusetts SEO team can help.
Google loves video content. Creating more videos can help you appear for zero-click and voice searches.
4. Personalized Experiences
As you develop content with your search engine optimization Massachusetts team, look for ways to personalize the experience. About 84% of customers want brands to treat them like people, not numbers. 74% get frustrated when content has nothing to do with their interests.
Understanding your target audience is vital to creating a personalized experience. First, you can segment your audience into distinct buyer personas. Then, create a different strategy with each audience in mind.
Try creating interactive content, such as polls and quizzes. Interactive content can boost engagement. It can also help you learn more about your audience.
You can use the data you gather to create personalized experiences.
5. Shoppable Social Media Posts
Add shoppable social media posts to your current social media marketing strategy. Shoppable posts will blend into the consumer’s feed naturally. As a result, they won’t feel burdened by heavy sales language.
Instead, you can encourage people to shop from your business straight from their favorite social media app. Again, reducing the number of touchpoints offers ease and convenience.
You could boost conversions and sales as a result.
6. UGC and Influencer Content
Consumers already rely on their friends and peers for product recommendations. Use that to your advantage. For example, you can post user-generated content (UGC) online to boost brand trust.
On-the-fence customers will see that people already love and trust your brand. Then, they’ll try you out for themselves.
Consider working with an influencer in your industry, too. You can leverage that influencer’s existing brand trust to attract new customers.
Give Your Business a Boost: 6 Must-Have Digital Marketing Trends for 2021
Don’t fall behind the trends! Instead, use these tips to improve your digital marketing strategy. With these tips, you can reach more customers and boost your business.
You don’t have to develop your digital marketing strategy alone. Instead, find a digital marketing Massachusetts team you can trust. With our help, you can boost your SEO ranking, reach more customers, and generate more business.
Sound like a plan? Contact us today to get started.