Your Google ranking is one of the most important metrics of your business’ success. If you’re not ranking at the top of the first page of Google, then you won’t generate very much traffic to your website.
There are over 1.3 billion websites on the internet, and this number is continually growing. When it comes to sorting all of these websites, it means that there is a vast amount of competition for your site out there.
So, how do you improve your ranking on Google?
In this guide, we’ll share some top SEO tips and teach you how to improve your Google ranking.
Creating Great Original Content Is Essential
One of the best ways to rank higher on Google is to create awesome content that users want to read.
Google knows that users are searching for high-quality, informative content. For this reason, the algorithms that rank websites are geared toward sorting sites by the quality of their content.
The length of your blog posts and web pages and the quality of the writing are all vital to the ranking position of your website in the search engine results pages (SERPs).
Google will generally direct people toward the site it believes offers the most comprehensive answer to the search term in question.
Think about boosting the word count on all of your content. Wherever possible, aim to have pages and articles with more than 1,000 words on them.
Creating original content is also key in improving your ranking status. The AIs that govern ranking positions can tell when writing is plagiarized and penalize any sites that post duplicate copies.
Use Well-Researched Relevant Keywords
Keywords are everything when it comes to determining your ranking position. Make sure all of your content makes use of relevant keywords. There’s no point in ranking for something completely unrelated to your field of business.
Keywords related to what people are searching for on Google. So if you can position some of these keywords naturally within your content, you’ll stand a better chance of ranking for them.
Do some keyword research. Firstly, brainstorm some potential keywords. Then, check on a keyword planning tool to determine the search volume and how difficult it’ll be to rank your chosen keywords.
Ideally, you’ll want to aim for a high search volume and a low difficulty score. This will help you identify low-hanging fruit that you can easily rank for.
Don’t Try to Cheat the System.
When trying to improve their Google ranking, some people will force keywords into their content in an unnatural way or repeatedly use the same keyword until it makes the writing dull and repetitive.
Keyword stuffing is a short-sighted practice that doesn’t work on any level. Firstly, you should always write with human readers in mind, not for the AIs that determine your ranking position. After all, your ultimate aim is to get your content onto the screens of more users.
Secondly, if you’re found to be keyword stuffing, you can bet that you’ll get penalized for it. Your ranking position will suffer, and you’ll have to shoot yourself in the foot. Cheating the system never works.
Have a Link Building Strategy In Place
If you want to know how to rank higher on Google, you should keep up-to-date on practices such as link building. Link building is an off-page SEO tactic designed to help give your website more authority.
Domain authority is a vital aspect of your Google ranking. Whenever Google sees a link on a site that it deems as reputable, it regards this as an endorsement. Likewise, if your content is linked to other sites, it shows that other web admins regard your content as reliable and of high quality.
The more sites you can get linking to you, the better it’ll be for your ranking. To achieve this, you could approach influential bloggers and ask them if they will either place a link to your content wherever relevant or allow you to supply a guest post in which you’ll link back to your own site.
Improve Your Page Load Speeds
With browsing speeds continually getting faster, users have come to expect information to be with them at the click of their fingers. With so much choice regarding getting information or products, if your site doesn’t load quickly, you may lose your visitors to a competitor.
For this reason, you must improve your page load speeds. By running your site through Google’s Page Speed Insights, you can do this. This will tell you exactly how fast your site is and what is slowing your site down.
From this information, you can create a clear plan of action to address the issues you may be facing.
Solutions to slow websites may include:
- Removing unused themes and plugins
- Compressing images
- Using a lazy load plugin
- Clearing your site’s cache
You should run this check regularly to ensure you’ve always got the slickest site possible.
Use Local SEO
If you run a business that seeks to attract customers from the local area or run a brick-and-mortar company, you should invest time and effort into your local SEO strategy.
Local SEO means getting your business and website listed on as many local citation sites as possible. These include Google My Business, Yelp, TripAdvisor, and Bing Places for Business.
How to Improve Your Google Ranking
Improving your Google ranking is an ongoing process. While this article has highlighted some of the ways you can boost your ranking position, it’s really just the tip of the iceberg.
If you want consistent results, the Web Detective team can get to the bottom of your ranking issues and help to put you in the position you deserve to be in.
Get in touch today to find out how we can help.