How to Choose a Digital Marketing Strategy

Are you looking for a better digital marketing strategy? The United States has millions of small businesses, making it highly competitive. It matters not whether you’re a local business in Rhode Island or Massachusetts. Marketing to an online audience can set you apart. Read on and learn some ways to choose an effective marketing strategy. 1. Make Your Buyer Personas Any marketing strategy benefits from knowing the people you’re marketing to. Building the best marketing strategies comes from detailed buyer personas. Your first step toward marketing dominance is building a persona. Buyer personas are representations of your ideal customers. You […]

Continue reading

Drive More Patients to your Website

The Quest for the Coveted First Page You know the importance of having a website. It’s a crucial component of growing and maintaining your business. Your site helps you get found online, attract more patients, and generate higher profits for your practice. Unfortunately, though, your website can also be an expense. Many dentists shell out thousands of dollars to a fancy web designer to have a website that does absolutely nothing for their business. The difference between a successful website and one that sits there collecting internet dust is…traffic. Traffic is a term used to describe how many visitors your […]

Continue reading