Drive More Clients to Your Business with The Power of Organic Search
The Quest for the Coveted First Page
You know the importance of having a website. It is a crucial component of growing and maintaining your business. Your site helps you get found online, attract more clients, and generate higher profits.
Unfortunately, though, your website can also be an expense. So many companies shell out thousands of dollars to a fancy web designer only to have a website that does nothing for their business. The difference between a successful website and one that sits there collecting internet dust is traffic.
Traffic is a term used to describe how many visitors your website gets regularly. Of course, you want lots of traffic. The more visitors that come to your website, the higher your chances are of converting those visitors to customers.
Capturing People Online…
The most effective way to generate traffic is to capture people searching online via a search engine. For example, when a potential client searches for a company on Google, they will be taken to the first search engine result pages, often referred to as the SERPs. To rank high in Google, your website needs to come up high on the first page in either the organic search or paid results.
Many businesses invest resources in a race for the first page and, often, the first spot-for industry-specific keywords. Multiple studies have shown that the number one spot in Google is responsible for approximately one-third of the total traffic generated from search results.
A top spot for a specific keyword can be earned through one of two ways: organic search or paid search. While experts argue the value of each, there is a clear winner in terms of website traffic and, if we are being honest, in terms of your wallet. The clear winner is an organic search.
Organic Search Offers Tremendous Potential for Lead Generation
Paid search has its place. That place is often in e-commerce. Retail stores and other markets looking for a quick, one-time, or recurring online transaction are perfect markets for paid search.
When it comes to attracting new clients and growing your revenue, you are focused on the long game. Lead generation, any endeavor where the goal is to attract people to your website and convert them to leads and then clients, is where organic search dominates.
A Few Ways You Can Rank High on the SERPs Include:
✓ Understanding what keywords you want to rank for and weaving them throughout your website in a conversational manner.
✓ Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts, and attract more prospective customers.
✓ Updating website content regularly.
To ensure your success online translates to growth in your business, have a strategy to collect email addresses and continue to nurture your leads to increase the likelihood that you will convert them to clients.
Earn a Higher Placement in the SERPs With a Lower Investment
When it comes to fruits and vegetables, going organic is expensive. Unfortunately, the exact opposite is true online. Often, businesses want to bypass the process of Search Engine Optimization by paying for Google ads. While this can be an effective tactic, it is typically expensive.
While competing for a number one spot organically will require you to battle with other content from top competitors, the process of getting a paid Google ad is not without competition either. To win ad space with Google, you must bid against other businesses, often with sizable budgets.
Aside from the time spent optimizing your website and creating content for your website visitors, organic search costs little to nothing. Conversely, a paid search often costs money every time someone clicks on your ad.
Stay at The Top for a Longer Duration with Organic Search
Can you pay your way to the first spot on the first page of Google? Perhaps. Though it will likely take thousands of dollars to get there, and the minute you stop paying, your site will plummet in the rankings.
Earning a top spot in organic search allows you to hold that position (or close to it) for an extended period. Paying for your ranking helps while you are the highest bidder on an ad and ends the moment you decide to stop funding your ad.
Get Found on Google More Easily,
Increase Visitors to Your Website and
Generate More Leads with Our
Exclusive ‘FREE’ Competitive Analysis
Free Exclusive Competitive Analysis
The best way to attract more people to your business is to understand what your competitors are doing.
According to Forbes magazine:
“Competitive intelligence should be crucial when building a 2022 business strategy.”
We believe this is also true for developing a strategy to get and keep your business on page one of the Google search results.
And, That is why our competitive analysis methodology leaves no stone unturned.
We do what other SEO companies do not do… We let the research data guide us towards developing a search engine optimization strategy specifically for your business.
We look at your top three actual competitors to see what is working and what is not. Then, we baseline your website’s status in the search results for various keywords.
We take a deep dive into your website and dissect the content, coding, and backlinks. We run diagnostics looking for any technical issues that degrade your site performance in the search results.
Your business shows up at the top of page one allowing you to dominate the marketplace.
Now. Here is the Best Part.
You can get our Exclusive Competitive Analysis at No Charge for a limited time when you enroll in our Traffic Generation Organic Search Program.
The sooner you get found on page one of the search results, you will start getting more new clients.