Over 50% of all website traffic starts with an organic search. You could miss customers if your website doesn’t appear on search engines like Google. Those consumers will choose to do business with your competitors instead.
With search engine optimization (SEO), you can rank higher and reach more customers. SEO is sometimes confusing if you’re new to it, though.
Besides, you’re busy enough trying to run your business!
By hiring the best Massachusetts SEO experts, you can boost your SEO ranking and your reach. Not sure who to choose?
Keep reading to discover what to look for in the best Massachusetts SEO agency. With these tips, you can make an informed decision for your business. Read on to learn more!
What to Look for in the Best Massachusetts SEO
Before you hire a Massachusetts SEO agency, it helps to narrow down your options. Not every SEO agency offers the services or expertise you need. Instead, choose an agency that best suits your business.
Here are a few qualities to look for while searching for local marketing agencies that offer SEO.
1. A Goal-Oriented Team
What are your digital marketing goals for the year? How can a search engine optimization strategy help you accomplish those goals?
Before searching for local marketing agencies, make a list of your priorities. Do you want to:
- Generate brand awareness
- Boost website traffic
- Generate more leads, conversions, or online sales
- Improve your search engine ranking for specific keywords
- Become a thought leader in your industry
- Improve your ROI
Set SMART goals for the year. These goals are Specific, Measurable, Attainable, Results-Driven, and Timely. For example, you can increase website traffic by 20% using SEO blog posts before the fourth quarter.
Once you determine your goals, look for a Massachusetts SEO agency that can help you achieve those goals.
During a consultation appointment, the agency should ask you about your goals. If they don’t, they’re not prioritizing your company’s needs. As a result, they’ll fail to create a customized SEO strategy for your business.
2. The Services You Need
Before choosing an SEO agency, consider what services you need.
For example, when was the last time you updated your website? Is it mobile-optimized? Google uses mobile-first indexing to determine rankings.
It also considers the user experience and your page load times.
Consider hiring a digital marketing agency that offers web design and development services. Otherwise, look for an agency that provides content creation services. Your content will improve your SEO rankings.
3. Years of Experience
When looking for a Massachusetts SEO agency, ensure they have years of experience in the industry. How long have they offered SEO services? How much experience does each member of their team have?
How much experience do they have helping businesses in your industry? Their prior experience could give you an advantage.
Their experience and expertise will also give you peace of mind about their abilities.
4. A Customized Approach
How does the SEO agency plan on helping your business? What’s their process?
They might review your goals and website and then research your competitors and customers. The information they gather can ensure a customized SEO strategy.
They should also gather keyword research and consider your link-building strategy.
5. Up-to-Date Knowledge
Google updates its search algorithm constantly. Look for an SEO agency that’s up-to-date with the latest changes.
What trends are they following? For example, they should help you rank for featured snippets. What about voice search and video content?
Their up-to-date knowledge will strengthen your SEO.
6. References
Ask your local marketing agencies for references. Speak with some of their clients and ask about their experience with the agency.
Did they experience any issues? How were those problems resolved?
How did the agency help the business achieve its goals? Did they communicate?
Look at case studies for evidence they helped their clients, too.
The Benefits of Choosing SEO Services
Are you on the fence about hiring a search engine optimization agency? Choosing a Massachusetts SEO agency can give your business a boost. Here are a few benefits of selecting a Massachusetts SEO agency to keep in mind.
1. Brand Awareness
Improving your SEO ranking will help you appear higher on search result pages. The higher you rank, the more often people will see your website. You’ll generate brand awareness and recognition as a result.
The next time someone needs your product or service, they’ll remember your business.
People might not realize you exist if you don’t rank on the first page.
2. Website Traffic
Ranking higher on search engines can also help you generate more website traffic.
People will see you have the answers to their questions. You can demonstrate your experience and expertise, then build brand trust. Consumers will keep coming back to you for help.
Repeat, constant web traffic can further improve your SEO ranking.
3. Research-Based Strategies
Working with a digital marketing agency will ensure you’re using research-based strategies. They already know what SEO tactics will work.
Otherwise, you could waste valuable time with trial and error. You might end up using black hat SEO, too. If you use black hat tactics, Google will penalize your website.
You’ll struggle to reach consumers as a result.
4. Leads and Conversions
About 60% of marketers say inbound strategies like SEO are their highest quality source of leads. In addition, SEO leads have a 14.6% close rate.
A Massachusetts SEO agency can help you generate leads and conversions. Their content creation strategy can help you draw people in. Then, you can prompt those people to exchange their emails for exclusive content.
As you generate leads and conversions, your ROI will improve. As a result, you can build your business and get ahead of the competition.
5. Long-Term Success
Search engine optimization is a long-term marketing strategy. Once you improve your ranking, it will take a while for competitors to knock you down.
SEO isn’t a one-and-done strategy, though. Instead, work with your Massachusetts agency. They can monitor your campaigns and progress.
They’ll help you recognize new growth opportunities. Then, you can generate more website traffic, leads, and sales!
Massachusetts SEO: How to Choose the Best SEO Company
You don’t have to take on search engine optimization alone. Instead, consider hiring a professional Massachusetts SEO agency. With their experience and expertise, you can boost your ranking and reach more customers.
They’ll save you valuable time and effort, allowing you to focus on your business.
Ready to boost your company’s online visibility? We can help.
Contact us today to get started!